The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The menace of ultra-processed foods (UPFs) is an international crisis. Although their intake is especially elevated in Western nations, constituting more than half the typical food intake in nations like Britain and America, for example, UPFs are displacing fresh food in diets on each part of the world.

In the latest development, a comprehensive global study on the risks to physical condition of UPFs was released. It cautioned that such foods are subjecting millions of people to long-term harm, and urged swift intervention. Previously in the year, a global fund for children revealed that a greater number of youngsters around the world were overweight than malnourished for the first time, as unhealthy snacks overwhelms diets, with the most dramatic increases in less affluent regions.

A noted nutrition professor, an academic specializing in dietary health at the University of São Paulo, and one of the analysis's writers, says that businesses motivated by financial gain, not personal decisions, are driving the shift in eating patterns.

For parents, it can seem as if the complete dietary environment is opposing them. “Sometimes it feels like we have no authority over what we are putting on our children's meals,” says one mother from India. We spoke to her and four other parents from around the world on the increasing difficulties and annoyances of supplying a healthy diet in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Raising a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I make food at home as much as I can, but the moment my daughter leaves the house, she is bombarded with brightly packaged snacks and sugar-laden liquids. She persistently desires cookies, chocolates and packaged fruit juices – products aggressively advertised to children. A single pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the school environment reinforces unhealthy habits. Her canteen serves flavored drink every Tuesday, which she eagerly awaits. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.

At times it feels like the complete dietary landscape is opposing parents who are merely attempting to raise fit youngsters.

As someone working in the a national health coalition and spearheading a project called Advocating for Better School Diets, I grasp this issue deeply. Yet even with my expertise, keeping my school-age girl healthy is exceptionally hard.

These constant encounters at school, in transit and online make it next to unattainable for parents to restrict ultra-processed foods. It is not only about children’s choices; it is about a nutritional framework that normalises and advocates for unhealthy eating.

And the data shows clearly what parents in my situation are facing. A recent national survey found that over two-thirds of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking sugary drinks.

These numbers are reflected in what I see every day. A study conducted in the area where I live reported that a notable percentage of schoolchildren were overweight and a smaller yet concerning fraction were clinically overweight, figures directly linked with the increase in processed food intake and more sedentary lifestyles. Additional analysis showed that many Nepali children eat candy or processed savoury foods nearly every day, and this regular consumption is tied to high levels of oral health problems.

The country urgently needs more robust regulations, improved educational settings and stricter marketing regulations. In the meantime, families will continue waging a constant war against processed items – one biscuit packet at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit different as I was had to evacuate from an island in our chain of islands that was devastated by a major hurricane last year. But it is also part of the harsh truth that is confronting parents in a area that is experiencing the most severe impacts of climate change.

“Conditions definitely worsens if a hurricane or mountain explosion eliminates most of your crops.”

Prior to the storm, as a dietary educator, I was very worried about the rising expansion of convenience food outlets. Nowadays, even local corner stores are participating in the transformation of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, full of artificial ingredients, is the favorite.

But the situation definitely worsens if a hurricane or mountain activity decimates most of your crops. Unprocessed ingredients becomes hard to find and very expensive, so it is exceptionally hard to get your kids to eat right.

Regardless of having a stable employment I wince at food prices now and have often opted for choosing between items such as legumes and pulses and animal products when feeding my four children. Serving fewer meals or diminished quantities have also become part of the post-disaster coping strategies.

Also it is quite convenient when you are managing a challenging career with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Sadly, most campus food stalls only offer manufactured munchies and sweet fizzy drinks. The result of these difficulties, I fear, is an increase in the already alarming levels of non-communicable illnesses such as adult-onset diabetes and cardiovascular strain.

Uganda: ‘It’s in Every Mall and Every Market’

The symbol of a international restaurant franchise stands prominently at the entrance of a mall in a urban area, challenging you to pass by without stopping at the takeaway window.

Many of the kids and caregivers visiting the mall have never traveled past the borders of Uganda. They certainly don’t know about the bygone era of hardship that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the famous acronym represent all things modern.

Throughout commercial complexes and all local bazaars, there is quick-service cuisine for all budgets. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place city residents go to mark birthdays and baptisms. It is the children’s prize when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people pack fried chicken for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from fried breakfasts to burgers.

It is the end of the week, and I am only {half-listening|

Jeffrey Young
Jeffrey Young

A passionate writer and traveler sharing insights on lifestyle and culture from across the UK and beyond.